CD Projekt Red's Cyberpunk 2077 has had its fair share of publicity since it launched in 2020. Most of the conversations around the game may have initially been fairly negative. However, in recent months, the team behind the epic sci-fi action RPG has managed to turn the tide and garner some more positive attention thanks to the work it's put into bringing the game up to a level that fans are happy with. It's understandable that CD Projekt Red may be a little gun-shy when it comes to making big announcements, but it's important to keep Cyberpunk 2077 in the cultural conversation to ensure it maintains a dedicated and vibrant fanbase.
While the game is undoubtedly in better shape, with fewer bugs and glitches thanks to some expansive patches and a slightly repaired reputation, that doesn't mean that Cyberpunk 2077 has finished its journey from a maligned title to a well-respected game. By detailing the game's 2023 expansion this year, CD Projekt Red can help ignite fan excitement once more and keep the conversations surrounding the game's positive prospects, instead of the title's checkered past.
Cyberpunk 2077: The Pitfalls Of Marketing
There were a few mistakes made before Cyberpunk 2077 even launched, with a potentially too early announcement, promised features that never materialized, and a lot of hype to deliver on. Some of this was completely out of the developer's hands, but some of the issues the game faced might have been avoided. It's hard for developers to strike the right balance between getting players excited about an upcoming title, and raising their hopes so high that it becomes impossible to meet inflated expectations. Many recent games have met with a similar fate, from No Man's Sky to Battlefield 2042, and it appears to be a serious problem within the industry.
Cyberpunk 2077 has been one of the few exceptions that have appeared to turn its initial reputation around, with a team dedicated to bringing the game up to scratch and responding to legitimate player criticisms. The state of the game is far different from how it launched in 2020, and on the whole, fans are a lot happier. This hasn't stopped the game from being a victim of some review bombing, and despite its redemption arc, its earlier reputation has been hard to shake. Despite all this, Cyberpunk 2077 is a great game, but if it wants to compete against not only newer titles but also its own rocky start, it needs to keep itself front and center in the minds of players.
Keeping The Game In Conversation
One way for CD Projekt Red to control the conversation around the game is to reveal more details about its upcoming 2023 expansion. This year may have yet to reach its halfway mark, but providing more details about next year's release would help to get players excited for Cyberpunk 2077's expansion. Focusing on the upcoming major content will keep it relevant in the fast-changing video game landscape, and will send a message to players that CD Projekt Red is still dedicated to delivering the best game possible to fans, and supporting Cyberpunk 2077 for years to come.
Revealing what players will be able to expect in the first expansion might encourage a few to dive back into the world of Cyberpunk 2077 as well, keeping the playerbase active and engaged. It's no secret that Cyberpunk 2077 has had a rough time since launch, both for fair reasons and unfair ones, and giving players something to get excited about once again could finally help the game to put its past behind it, and focus on all of the future possibilities instead.
Cyberpunk 2077 is available now on PC, PS4, PS5, Stadia, Xbox One, and Xbox Series X/S.