The impact that Among Us has had on the game industry is undeniable. Since it first surged to popularity, it has inspired a variety of imitators among both AAA games like Fortnite and other indie developers, resulting in a ton of different takes on its simple but effective social deduction loop. Nowadays, though, Among Us doesn't get nearly as much attention as it once did. Many of the top YouTubers and Twitch streamers who played the game obsessively have moved on to greener pastures, meaning Among Us gets a lot less of the free publicity that it enjoyed for much of 2020.
That doesn't mean Among Us is dead, though. On the contrary, there's solid evidence that the brand is still extremely valuable. Among Us developer Innersloth just teased a few crossover skins with hugely popular franchises, and although they're only the latest Among Us collaborations, the properties in question have so much sway that it's almost shocking to see them join Among Us. Even though the game isn't a favorite among Internet content creators anymore, the game still has a ton of support in the video game community, both from loyal players and from members of the game industry who see value in Among Us.
The Latest Among Us Cosmetics
Innersloth just teased crossovers with a few different franchises. While Innersloth had mentioned plans for a Ratchet and Clank set of cosmetics before, it has also revealed that a Halo skin will join Among Us soon. As one of the foundational franchises in the FPS genre, Halo is a real heavy-hitter, so seeing a small indie studio like Innersloth collaborate with Halo is really something. Among Us' major guests don't end there, though. Ghostface from the longstanding horror franchise Scream is also getting an Among Us costume, connecting Innersloth with a major movie brand.
The Halo and Scream skins are the latest in a line of significant Among Us crossovers, including the Arcane crossover skins that advertised Riot Games and Fortiche's League of Legends show. All of these brand deals combined make it clear that the video game industry sees Among Us as a highly influential brand that's worth working with. It's true that few indie games achieve the kind of acclaim and hype that Among Us did in its prime, so it's no surprise that so many other franchises want to work with it. As long as Among Us can attract players with the help of other IPs, the social deduction game can continue to grow.
Among Us Perseveres
Among Us may not be a universal game anymore, since its top players have left it behind, but that's not to say that Among Us is a dead game. It still gathers thousands of viewers on Twitch every day, and it maintains a healthy average player base too. Innersloth is also working hard to keep Among Us interesting with new updates that give fans new ways to play and better reward them for their playtime. Ironically, the recent DDoS attack on the Among Us servers is a sign of its significance too.
Altogether, Among Us doesn't need massive celebrity support in order to succeed. At this point, Innersloth is wisely trying to stabilize the game and enhance the experience for its regular players. Adding new roles to Among Us is a great way to improve the gameplay experience, and the steady stream of crossover cosmetics keeps the game aesthetically interesting too. There are still plenty of new Among Us features on the way, and there's bound to be more interesting crossovers in the works too. Among Us remains a star of indie gaming, and its deals with AAA entertainment franchises prove that loyal fans aren't the only ones who still see Among Us' worth.
Among Us is available now for PC, PS4, PS5, Switch, Xbox One, and Xbox Series X/S.