The Overwatch League has embraced a fan's crunch time meme after viewers criticized it for a crunch time Cheez-It ad. The Cheez-It ad is just one criticism that fans had for the Overwatch League in season three, as many weren't happy that streams will be exclusively on YouTube.
Overwatch League viewers had been posting on social media about how much they dislike the new Cheez-It crunch time ads. The ads, which are for a segment sponsored by Cheez-It Grooves, have come up in the middle of games– one Twitter video even revealed that one of the ads came up in the middle of an exciting fight.
However, one of the most popular memes about the ads was posted on Reddit. DocterrificDoc posted a new version of the Overwatch League logo that called it the "Crunch Time League". It wasn't just fans that enjoyed it, though, as the meme was also shown over the weekend in an official Overwatch League stream. The Reddit user then confirmed that "a producer actually reached out to me, and with a quick paper signed - I let them use it!"
Most fans seem to be finding this funny, and are glad that the Overwatch League team knows how much it upset fans with the Cheez-It ad. It also stops Blizzard from facing any more criticism about Overwatch League this season. Before the season started, fans had criticized Blizzard for moving Overwatch League to YouTube without giving them any information about how the Overwatch League All-Access Pass or cheering with Bits would work.
Some were also ready to criticize the company when it was revealed that a popular Overwatch League YouTuber had been given a copyright strike for posting highlights from the stream. Overwatch game director Jeff Kaplan was able to fix this, getting the team to remove the copyright strike, which meant that fans weren't so upset.
After a report revealed that YouTube paid $160 million to stream Overwatch League, fans may have felt that the Cheez-It ad was Blizzard making ad money more important than viewer entertainment. The Overwatch League team seems to be part of the joke now, though, and hopefully means that there are no more issues with the ads.
Overwatch is available now for PC, PS4, Switch, and Xbox One.
Source: Reddit